5 Most Important Things about People Counting Technology

Space is a unanimously significant asset whose purpose is at a premium in both industrial and commercial spheres. The prime way to maximize the potential of the brick-and-motor system is by understanding the most effective ways to utilize the available ground space. To use the available floor space, adjustments with layouts, production lines, and thoroughfares can be taken into consideration. On that note, people or visitor counting is the center of the endeavor.

What is ‘people counting’?

People counting technologies offer real-time knowledge of the available spaces and how employees or customers are using them. The data gets used for making actionable decisions on any space optimization methodology. In the 21^st century, advancements are happening to make people counting more versatile and modern.  The sought-after people counting innovations attempt at enhancing the workplace optimization method by enabling unprecedented levels of data reliability. To learn about the lesser-known facts about people counting, keep reading on.

5 Lesser-Known Facts about People Counting

People counting technologies are effective, and the solution got leveraged in retail stores over the world. Besides, the technology has proven to get effective in other spheres, including airports, banking halls, theme parks, casinos, hotels, gas stations, etc. However, business managers are still wondering about the technology. In spite of the relevant popularity, people need to grasp the concept of people counting. For them, here are the following five lesser-known yet important facts about it.

1) The Initial Visitor Counting System Was Manual

For some businesses, traffic analytics were significant. These businesses kept accurate traffic count when technology hadn’t have any advancing tools for the purpose. Thus, the initial sets of counting were manual. Employees got the task. They had to stand in the entrance and click a device as soon as people walked in or out.

During the busy hours, this manual process compromised the data collection’s accuracy. Sooner than later, pressure sensors replaced the system, which counted the visitors on the basis of their steps. As it failed to offer accuracy, the first set of digital counters replaced them.

2) Most Current Visitor’s Counters Aren’t 100% Accurate

No matter how significantly more accurate the modern door counters are, they don’t offer 100% accuracy. However, the 98% accuracy comes equipped with other features, including a 3D stereo vision sensor. During the high traffic volume, these devices are effective. The 3D counters either are bi-directional or unidirectional. The latter ones don’t distinguish between visitor’s entrance and exit. On the contrary, bi-directional counters track the exit and entrance of people separately.

3) Some Can Identify the Difference between Adults and Children

The modern stereo counters can track people by computing height through the multi-dimensional perception of depth. In simpler terms, the devices can measure visitor’s height while passing through. Depending on the height, these devices can distinguish adults from children. Customers may visit the location with their kids, although their children aren’t the target audiences. When kids get included, the data gets tinted. All in all, it affects the visitor behavior analytics like draw-in-rate and conversion rate. Using door counters that can exclude children is more significant as it increases the accuracy.

4) Maximum Number of Businesses Don’t Use the Collected Traffic Data

A majority of companies collect data, although they never use it. They need the data about the operations and the effect of certain strategies on sales. Additionally, the data also helps in identifying how customers behave. If businesses already have people tracking systems, you will require knowing the ways to leverage the visitor’s data.

5) The Retail Industry Comprises Most People Counting Cases

Businesses that get visitors to require visitor’s counting systems. These devices measure footfall, track the number of visitors, and evaluate the overall performance. But as business models depend on maximized traffics, the retail industry enjoys more visitors’ counting cases. The retail outlets that use these counters gain in-depth insight into the method of running the store. It helps in tracking and optimizing traffic, business operations, and performance.

Final Thoughts

In the current space-age world, retailers are opening doors to the public. They face the challenges of tracking and limiting the number of visitors in their stores. Thus, people counting sensors can transform the business effectively.